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Services
Wayfinder connects businesses with headlines; protects them when the heat is on; and turns everyday events into buzzworthy happenings.
Crisis Management
Wayfinder calms storms with strategic messaging and a steady hand on the narrative wheel – it's all about controlling the chaos before it controls you.
• Media Training & Coaching
• Ghost Writing & Blog Writing
Media Relations(hips)
Think of us as media matchmakers. We connect businesses with journalists who crave compelling stories by crafting narratives that are love at first sight.
Additional Services
• Press Releases/Media Alerts
• Media/Press Kits
Community Connections
We turn events – from fundraisers and festivals to ribbon-cuttings and product launches – into viral-worthy attention-grabbers through authentic storytelling and engaging outreach.
• Guest Opinion/Editorials
• Email Campaigns/Newsletters
About Wayfinder
"If I was down to my last dollar, I would spend it on public relations."
– Bill Gates
Bill knows. PR thrives on storytelling that builds trust, credibility and brand awareness. That means, if you have a story to tell, then Wayfinder PR knows how to share it with the world.
Jim Minge
Founder & Principal
I’m a storyteller – I craft content that spurs people to click and scroll.
Over the past 20 years, I've fine-tuned my recipe for combining public relations with the art of storytelling. The result is a well-seasoned understanding of how to shape narratives that drive enthusiastic engagement, and turn stories into powerful tools that connect with audiences on an emotional level.
